# Von Restorff Effect

The Von Restorff Effect, or isolation effect, is a psychological phenomenon that describes how people tend to remember distinctive or unique items more easily than those that are similar to others. In simpler terms, if you have a list of things, and one of them stands out because it's different in some way (e.g., a unique color or shape), you're more likely to remember that particular item compared to the others. It's like a "standout" effect in your memory. This effect is named after the German psychiatrist Hedwig von Restorff, who first identified it.

<figure><img src="https://1194756820-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F7GrawCzldiDSsP1yfNLi%2Fuploads%2Fwu4XeAMxYbbaejI83D4g%2F_0fcdc2da-bf1a-417f-84d3-0a116c40a27ab.jpg?alt=media&#x26;token=2bffae1f-f01d-49bc-b276-0ac0fc79b188" alt=""><figcaption></figcaption></figure>

{% embed url="<https://lawsofux.com/von-restorff-effect/>" %}

{% embed url="<https://medium.com/@coffeeandjunk/design-psychology-isolation-effect-a54e5b3dca0>" %}

{% embed url="<https://practicalpie.com/von-restorff-effect/>" %}

{% embed url="<https://www.uxtoast.com/ux-laws/von-restorff-effect>" %}
