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  • Welcome
  • UX Methods
    • Discovery
      • Overview
      • Affinity Diagramming
      • Analytics Review
      • Behavioural Analytics
      • Benchmark Analysis
      • Card Sorting
      • Clickstream Analysis
      • Competitor Analysis
      • Concept Testing
      • Content Inventory
      • Context Mapping
      • Contextual Inquiry
      • Contextual User Interviews
      • Customer Journey Mapping
      • Design Brief
      • Diary Studies
      • Empathy Mapping
      • Ethnographic Study
      • Expert Review
      • Feasibility Study
      • Field Studies
      • First Principles Thinking
      • Focus Groups
      • IA Research Study
      • Jobs-to-be-Done (JTBD)
      • Kick-Off Meeting
      • Observation
      • Personas
      • Problem Statements
      • Project Brief
      • Requirements Engineering
      • Requirements Workshops
      • Stakeholder Interviews
      • Surveys
      • The 5 Whys
      • User Experience Mapping
      • User Flows
      • User Interviews
      • User Mental Models
      • User Scenarios
    • Ideation
      • Analogous Inspiration
      • Attribute Listing
      • Brainstorming
      • Co-Creation Workshops
      • Crazy Eights
      • Design Excursions
      • Design Specifications
      • Design Sprint
      • Gallery Walk
      • How Might We
      • Idea Box
      • Ideation Cards
      • Interaction Modelling
      • Mind Mapping
      • Mood Boards
      • Paper Prototyping
      • Prioritisation Matrix
      • Proof-of-Concept (PoC)
      • Prototyping
      • Question Storming
      • Random Word Association
      • Reverse Ideation
      • Role Playing
      • SCAMPER+
      • SCAMPER
      • Scenario Mapping
      • Sitemaps
      • Sketching
      • Speed Dating
      • Storyboards
      • Tree Testing
      • Use Cases
      • User Flow Diagrams
      • User Stories
      • User Story Mapping
      • Vision Workshops
      • What-If Scenarios
      • Wireframing
      • Worst Possible Idea
    • Testing
      • 10 Second Test
      • 5 Second Test
      • A/B Testing
      • Acceptance Testing
      • Beta Testing
      • Design Failure Mode & Effects Analysis (DFMEA)
      • Desirability Study
      • Expert Review
      • Eye Tracking
      • First Click Testing
      • Guerrilla Testing
      • Hallway Testing
      • Heart Framework
      • Heatmaps
      • Lab Usability Testing
      • Measuring Design Success
      • Prototype Testing
      • Retrospective Testing
      • Screen Recording Analysis
      • Surveys
      • Usability Testing Partners
      • Usability Testing Platforms
      • Usability Testing
  • Cognitive Frameworks
    • UX Laws & Principles
      • Behaviour
        • Aesthetic-Usability Effect
        • Authority Principle
        • Campbell's Law
        • Fresh Start Effect
        • Goal-Gradient Effect
        • Hook Model
        • Jakob's Law
        • Pareto Principle
        • Parkinson's Law
        • Peak-End Rule
        • Principle of Commitment and Consistency
        • Rule of Three
        • Scarcity Principle
        • Three Pillars of User Delight
      • Concepts & Models
        • Choice Overload
        • Chunking
        • Cognitive Bias
        • Cognitive Load
        • Flow
        • Mental Model
        • Selective Attention
        • Working Memory
      • Foundations
        • Nielson's 10
        • Occam's Razor
        • Poka-Yoke Principle
        • Postel's Law
        • Principle of Least Astonishment
        • Tesler's Law
      • Interaction
        • Accot-Zhai Steering Law
        • Doherty Threshold
        • Fitts's Law
        • Hick's Law
        • Principle of Contrast
        • Principle of Readability
        • Principle of Repetition
        • Principle of Scale
        • Rule of Thirds
        • Gestalt Principles
          • Closure
          • Common Fate (Synchrony)
          • Common Region
          • Connectedness
          • Continuation
          • Figure/Ground
          • Focal Points
          • Parallelism
          • Past Experiences
          • Prägnanz
          • Proximity
          • Similarity
          • Symmetry (And Order)
          • Uniform Connectedness
      • Psychology
        • Anchoring Principle
        • Availability Heuristic
        • Halo Effect
        • Miller's Law
        • Paradox of the Active User
        • Serial Position Effect
        • Von Restorff Effect
        • Zeigarnik Effect
    • Universal
      • Overview
      • Prioritisation
        • 6 Box Framework
        • Eisenhower Matrix
        • Impact-Effort Matrix
        • The Pareto Principle
        • Reach, Impact, Confidence, and Effort (RICE)
        • ICE Scoring
        • Pendo Framework
        • The Kano Model
        • MoSCoW Method
      • Problem Solving
        • First Principles Thinking
        • Systems Thinking
        • Inversion Thinking
        • Abstraction Laddering
        • Occam's Razor
        • Divergent & Convergent Thinking
        • The 5 Whys
      • Decision Making
        • The Map Is Not the Territory
        • The Cynefin Framework
        • Second-order Thinking
        • System 1 & System 2 Thinking
        • Cost-Benefit Analysis (CBA)
        • SWOT Analysis
        • Law of Diminishing Returns
        • The Hard Choice Model
        • OODA Loop
      • Leadership & People
        • Skill-Will Matrix
        • The 4 Worker Types
        • The 9 Employee Types
        • Maslow's Hierarchy of Needs
        • The Peter Principle
        • Dunning-Kruger Effect
        • Circle of Competence
        • Hanlon's Razor
        • Johari Window
        • The Minto Pyramid
      • Cognitive Biases
        • Overview
        • The Sunk Cost Fallacy
  • Leadership
    • Leadership Foundations
      • Defining Design Management
      • Bad Managers
      • Change Management
      • Good Managers
      • Leadership Blueprint
      • Leadership Styles
    • Managing People
      • Culture
      • Employee Exits
      • Feedback
      • Hiring
      • Managing Up
      • Onboarding
      • Performance Management
      • Retention
      • Roles
        • Design/UX
        • Engineering
        • Levels
        • Management
        • Product & Agile
        • Soft Skills
    • Meetings
      • Agile Meetings
      • All-hands
      • Design Critiques
      • Exit Interviews
      • One-on-Ones
      • Overview
      • Performance Reviews
      • PIP Meetings
      • Public Speaking
      • Retrospectives
      • Skip-level Meetings
      • Stakeholder Meetings
      • Workshops
    • Strategy
      • Overview
      • Canvases
        • Business Model Canvas
        • Lean UX Canvas
        • Product Canvas
        • UX Research Canvas
        • Value Proposition Canvas
      • Customer Insights
        • A/B Testing
        • Customer Satisfaction Score (CSAT)
        • Funnel Analysis
        • Jobs-to-be-Done (JTBD)
        • Net Promoter Score (NPS)
        • User Journey Mapping
      • Market Analysis
        • 6 Forces
        • Customer Acquisition Cost (CAC)
        • Customer Lifetime Value (CLTV)
        • PEST Analysis
        • Product-Market Fit (PMF)
      • Organisational Alignment
        • Balanced Scorecard
        • McKinsey 7S
        • Weisbord's 6 Box Model
      • Prioritisation
      • Vision & Goals
        • Big Hairy Audacious Goal (BHAG)
        • Goal Setting
        • Product Innovation Charter (PIC)
        • Product Trio
        • Product Vision
    • Process
      • Agile
      • Cross-Functional Teams
      • Design Sprint
      • Design Thinking (DT)
      • DevOps
      • Double Diamond
      • GTD Methodology
      • Jobs-to-be-Done (JTBD)
      • Kaizen
      • Lean UX
      • Object-Oriented UX
      • Overview
      • Responsible, Accountable, Consulted, Informed (RACI)
      • Reverse Double Diamond
      • Six Sigma
      • Waterfall
      • Work Breakdown Structure (WBS)
    • Insights
      • Design Roles
      • Insightful Articles
      • Research Foundations
    • Resources
      • Articles
      • Books
      • Resources
        • Education
  • AI
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  1. UX Methods

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OverviewAffinity DiagrammingAnalytics ReviewBehavioural AnalyticsBenchmark AnalysisCard SortingClickstream AnalysisCompetitor AnalysisConcept TestingContent InventoryContext MappingContextual InquiryContextual User InterviewsCustomer Journey MappingDesign BriefDiary StudiesEmpathy MappingEthnographic StudyExpert ReviewFeasibility StudyField StudiesFirst Principles ThinkingFocus GroupsIA Research StudyJobs-to-be-Done (JTBD)Kick-Off MeetingObservationPersonasProblem StatementsProject BriefRequirements EngineeringRequirements WorkshopsStakeholder InterviewsSurveysThe 5 WhysUser Experience MappingUser FlowsUser InterviewsUser Mental ModelsUser Scenarios