Behaviour
High-level rules for user adoption, motivation, and persuasion.
Aesthetic-Usability EffectAuthority PrincipleCampbell's LawFresh Start EffectGoal-Gradient EffectHook ModelJakob's LawParkinson's LawPeak-End RulePrinciple of Commitment and ConsistencyRule of ThreeScarcity PrincipleThree Pillars of User Delight
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