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UX Methods, Cognitive Frameworks & Leadership Resources.

Design Reference is an evolving knowledge base covering UX Methods, Cognitive Frameworks, and Leadership that offers tailored insights and materials to equip both new and seasoned design practitioners, managers, and leaders with the tools needed to navigate challenges and achieve success throughout design and management activities.

UX Methods

Find the right UX method for any stage of the product design process. Methods and activities are grouped into three core sections, Discovery, Ideation, and Testing, based on a comprehensive eight-phase design process.

Cognitive Frameworks

Great minds across all professions have dedicated time and effort to formulating theories, laws, and frameworks designed to assist others. This area serves as an access point to that expertise. It is divided into two parts: 'UX Laws & Principles' covers essential guides for product design, while 'Universal Principles' provides a broader cognitive toolkit for topics such as prioritisation, problem-solving, decision-making, and people management.

Leadership Resources

The Leadership section offers insights and materials tailored to equip both new and seasoned design managers and leaders with the tools needed to navigate the specific challenges of design leadership.