Product Design Reference
Design Manager Hub
  • 🖖Hello!
  • Methods
    • 🔍Discovery
      • Affinity Diagramming
      • Analytics Review
      • Behavioural Analytics
      • Benchmark Analysis
      • Card Sorting
      • Clickstream Analysis
      • Competitor Analysis
      • Concept Testing
      • Content Inventory
      • Contextual Inquiry
      • Context Mapping
      • Contextual User Interviews
      • Customer Journey Mapping
      • Design Brief
      • Diary Studies
      • Empathy Mapping
      • Expert Review
      • Feasibility Study
      • Field Studies
      • First Principles Thinking
      • The 5 Whys
      • Focus Groups
      • IA Research Study
      • Jobs-to-be-Done (JTBD)
      • Kick-Off Meeting
      • User Mental Models
      • Observation
      • Personas
      • Problem Statements
      • Project Brief
      • Requirements Engineering
      • Requirements Workshops
      • Stakeholder Interviews
      • Surveys
      • User Experience Mapping
      • User Flows
      • User Interviews
      • User Scenarios
    • 💡Ideation
      • Analogous Inspiration
      • Attribute Listing
      • Brainstorming
      • Co-Creation Workshops
      • Crazy Eights
      • Design Excursions
      • Design Specifications
      • Design Sprint
      • Gallery Walk
      • How Might We
      • Idea Box
      • Ideation Cards
      • Interaction Modelling
      • Mind Mapping
      • Mood Boards
      • Prototyping
      • Paper Prototyping
      • Proof-of-Concept (PoC)
      • Prioritisation Matrix
      • Question Storming
      • Random Word Association
      • Role Playing
      • Reverse Ideation
      • SCAMPER
      • SCAMPER+
      • Scenario Mapping
      • Sitemaps
      • Sketching
      • Speed Dating
      • Storyboards
      • Tree Testing
      • Use Cases
      • User Flow Diagrams
      • User Stories
      • User Story Mapping
      • Wireframing
      • What-If Scenarios
      • Worst Possible Idea
      • Vision Workshops
    • 🎯Testing
      • 5 Second Test
      • 10 Second Test
      • A/B Testing
      • Acceptance Testing
      • Beta Testing
      • Design Failure Mode & Effects Analysis (DFMEA)
      • Eye Tracking
      • Expert Review
      • First Click Testing
      • Guerrilla Testing
      • Hallway Testing
      • Heart Framework
      • Heatmaps
      • Lab Usability Testing
      • Measuring Design Success
      • Prototype Testing
      • Retrospective Testing
      • Screen Recording Analysis
      • Surveys
      • Usability Testing
      • Usability Testing Partners
      • Usability Testing Platforms
  • Laws & Principles
    • ⚖️Laws & Principles
      • Accot-Zhai Steering Law
      • Aesthetic-Usability Effect
      • Anchoring Principle
      • Authority Principle
      • Availability Heuristic
      • Campbell's Law
      • Doherty Threshold
      • Fitts's Law
      • Fresh Start Effect
      • Gestalt Principles
        • Closure
        • Common Fate (Synchrony)
        • Common Region
        • Connectedness
        • Continuation
        • Figure/Ground
        • Focal Points
        • Parallelism
        • Past Experiences
        • Proximity
        • Prägnanz
        • Similarity
        • Symmetry (And Order)
        • Uniform Connectedness
      • Goal-Gradient Effect
      • Halo Effect
      • Hick's Law
      • Hook Model
      • Jakob's Law
      • Miller's Law
      • Occam's Razor
      • Pareto Principle
      • Parkinson's Law
      • Peak-End Rule
      • Poka-Yoke Principle
      • Postel's Law
      • Principle of Commitment and Consistency
      • Principle of Contrast
      • Principle of Least Astonishment
      • Principle of Readability
      • Principle of Repetition
      • Principle of Scale
      • Rule of Thirds
      • Rule of Three
      • Scarcity Principle
      • Serial Position Effect
      • Tesler's Law
      • Three Pillars of User Delight
      • Von Restorff Effect
      • Zeigarnik Effect
  • Resources
    • 🧰Resources
      • General
      • Books
      • Glossary
      • Education
Powered by GitBook
On this page
  1. Methods
  2. Discovery

Design Brief

A design brief is a concise document that outlines the goals, objectives, and constraints for a design project. It serves as a roadmap for the entire design team, ensuring everyone is aligned on the vision and direction of the product.

By creating a well-defined design brief, product design teams can ensure that their efforts are focused, aligned, and ultimately successful.

Key Components of a Design Brief:

  1. Project Overview:

    • Project Name: A clear and concise title.

    • Project Goal: The overall purpose or desired outcome of the product.

    • Target Audience: The specific group of people the product is designed for.

  2. Problem Statement:

    • Pain Points: The specific issues or challenges the product aims to address.

    • User Needs: The unmet needs or desires of the target audience.

  3. Design Objectives:

    • Functional Requirements: The specific features or capabilities the product must have.

    • Aesthetic Requirements: The desired look and feel of the product, including visual style and branding.

    • Usability Requirements: How easy and intuitive the product should be to use.

  4. Constraints:

    • Budget: The financial limitations for the project.

    • Timeline: The deadline for completing the project.

    • Technical Constraints: Any limitations imposed by technology or existing systems.

  5. Success Metrics:

    • Key Performance Indicators (KPIs): The metrics that will be used to measure the success of the product.

    • Goals: The specific targets to be achieved for each KPI.

Example Design Brief:

Project: Smart Home Thermostat Goal: To create a user-friendly thermostat that helps users save energy and improve their comfort.Target Audience: Homeowners who are interested in energy efficiency and smart home technology.Problem Statement: Users struggle to manually adjust their thermostats to achieve optimal comfort and energy savings.Design Objectives:

  • Provide real-time energy consumption data.

  • Offer automated scheduling and temperature control.

  • Integrate with other smart home devices.

  • Have a sleek and modern design.Constraints:

  • Budget: $500,000

  • Timeline: 9 months

  • Technical Constraint: Compatibility with existing home automation systems.Success Metrics:

  • User satisfaction rating: 85% or higher

  • Energy savings: 15% or more compared to traditional thermostats

  • Market penetration: 5% of the target market within the first year

PreviousCustomer Journey MappingNextDiary Studies

Last updated 8 months ago

🔍