"Discovery consists of seeing what everybody has seen and thinking what nobody has thought." - Albert Szent-Györgyi


The first phase of UX design is 'Define'. In this stage, it's vital to understand the project's goals, identify the target audience, and establish clear objectives. This sets the foundation for the entire design process, guiding decisions throughout. Consider defining the scope of the project, the problems you intend to solve, and the value you aim to deliver.


After defining the project's scope and objectives, the 'Research' phase begins. Here, gather insights through various research methods like surveys, interviews, and data analysis. Understanding your users' needs, preferences, and pain points is crucial. This information forms the basis for design decisions and helps you create solutions that resonate with your audience.


In the 'Analysis' phase, scrutinize the data and research findings. Identify patterns, trends, and user behaviours that inform the design. This step ensures that your design aligns with user needs and expectations. Collaborate with your team to make data-driven decisions and refine your design direction.

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