💡Ideation

"An idea can turn to dust or magic, depending on the talent that rubs against it." - Bill Bernbach

Ideate

The 'Ideate' phase encourages creativity and brainstorming. Generate a wide range of ideas for solving the problems identified in the previous phases. Use techniques like mind mapping, storyboarding, or brainstorming sessions to stimulate innovation. This phase is all about exploring possibilities without constraints.

Prototype

Once you have a set of promising ideas, it's time to create prototypes. Prototypes are preliminary versions of your design that allow you to test and validate concepts. These can range from low-fidelity sketches to high-fidelity interactive mock-ups. Prototyping helps you visualise your ideas and gather feedback before committing to a final design.