Jobs-to-be-Done (JTBD)

Jobs-to-be-Done (JTBD) is a framework that emphasizes understanding the underlying motivations and needs of consumers when they "hire" a product or service to get a job done in their lives. Rather than focusing solely on demographics or product features, JTBD looks at the functional, social, and emotional aspects of why people choose certain products or services over others. It suggests that customers "hire" products or services to accomplish a specific job or solve a problem they're facing, and successful products fulfill these jobs better than alternatives. This approach helps businesses innovate and market products more effectively by aligning them with the real needs and motivations of their customers.

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