Product-Market Fit (PMF)

Product-Market Fit (PMF) is a crucial milestone in a startup's journey. It signifies that a product aligns perfectly with the needs and preferences of its target market, resulting in strong demand and customer satisfaction. Achieving PMF indicates that a product has found its place in the market, often leading to sustainable growth and profitability. It's a key validation point for startups and businesses aiming to succeed.

Last updated